No, I am not talking here about exchanging links.
What if your receiving a job is dependent on you providing a link to the company’s website?
I was doing some research about a company to figure out where it was getting the inbound links. You should be knowing this can be easily done using the “link:” syntax on Google. What I found was that some of the links were coming from blogs and those blogs were of people from India. The company that I was investigating is a US company. Why will a blog that talked about some Indian movie contain a link to this company’s website? That’s why I visited the blog and looked around a bit. And finally I realized that the blog belongs to a guy who is an employee of this company in it’s India center!
Now, my post title might be over hyped a bit. For all you know, the guy might be just unknowingly passing on the pagerank to his employer’s website. But these days PageRank seems to lose it’s value completely. Those who know what it is have stopped passing it to others. Those who don’t know, passing it unnecessarily. And not knowing what to do, Google keeps changing the algorithms every few months, potentially introducing regressions or providing guidance which again is only followed excessively by people who know about it, and blissfully ignored by the rest.
In this context, let me give a specific example. Killerstartups.com reviews about 15 sites a day. Given the explosion of the web, with potentially thousands of websites sprouting up each day, a handful of carefully reviewed and picked websites by Killerstartups maintainers should definitely deserve a bit of “vote”? But killerstartups.com only thinks that these websites are worth mentioning as killer startups but doesn’t think that they are worth passing the pagerank! Irony. Isn’t it?
