Or you can call it Search Keyword Analytics. Competitor Keyword Analysis. But before we go into details, here are a few things that you can already do.
- Using your own website log, you can find out the top keywords through which your visitors are landing at your website
- For any of those keywords, by searching on the top search engines, you can find out who the competitors are
However, if you want to find out what other keywords are used to land at those competitors, how would you do that?
Well, that’s where the Search Analytics from Compete comes into picture! For any website, they give the top keywords using which visitors land on that website.
If you are wondering how they do it, they have access to the traffic either through the network logs or their browser plugin. While this kind of information is as accurate as Alexa’s traffic rank or the Quantcast rank, it is still a little useful tool that lets you explore what keywords a website is optimized for.