The question is, if it’s appropriate to promote a website through commenting on the blogs. I have a blog that gets about 4k to 5k visits a month and I have half that many comments per month. So, I am not really a big fan of spam. Further, comments within blogs are invariably scanned and all the links are augmented with rel=’nofollow’ attribute so that the search engines don’t give weightage to them. If so, does it still make sense to provide the links on the blogs as comments?
Well, the answer depends on what you are doing. If you are just going to any blog and just cutting and pasting boilerplate text, then that’s definitely a spam. But if you are carefully picking the blogs such that the blog post is very relevant to what your website is about and even more so if you can participate into the blog post’s main discussion point or the existing comments, then it is not as much a spam. Ofcourse, you are still doing this with the intent of promoting your own website, but you are also trying to provide value to the visitors of that blog. Thing is, for ages, every business small or big engages in one form or the other of marketing and promoting products to any consumer whether or not that person likes it or not. Bottomline is, everyone wants to promote their websites, products and services. The key is how much you pay attention to the relevancy factor that determines the degree of spamming. Spamming is fundamentally not a boolean value.
