Different affiliate programs pay different rates. Some of them have performance based fee structure. Some pay flat-rate for all the products while the others pay based on the category. Some offer higher rates during holiday seasons. Bottom line is, there are so many variations in affiliate pay structure.
So, I wanted to do some research on some of the top affiliate programs. Here is my findings.
Amazon affiliate program offers performance based fee structure that ranges from 4% to 8.5%. In addition, for MP3 downloads, currently they offer 20% but will set back to 10% starting from January. Electronics are paid only at 4% while computers are capped at $25.00.
Walmart Affiliate Program offers 3% for most categories and 1% (yes, that’s just 1%) for Electronics and a few other. This is probably one of the least paid affiliate programs! Wonder if it’s because of their low margins (due to every day low prices theme) or they think they can squeeze out the affiliates like they do the suppliers!
Target Affiliate Program offers a default rate of 7% which is more than what Amazon pays unless one happens to be on top-tier of Amazon.
Buy.com Affiliate Program offers anywhere between 3% to 5% depending on the category and 10% for music downloads.
Circuit City Affiliate Program pay 1% to 3%.
RadioShack Affiliate Program doesn’t indicate the rate explicitly. So, it’s unclear.
Of all the affiliates, Amazon.com is the only one who has in-house affiliate program. So, they can be lot more creative (such as their ECS).