While Google’s AdSense for Search is all well and good, I am interested in another model.
For sites that have prorietary content, the search should be done on their content and not on Google. So, when a user searches for the content on the site, while displaying the results, it should be possible to have links to Google, Yahoo! or other sites which passes the relavant search context. The user browsing the results may first choose what he wants from the results and then further explore more about it on these general search engines. In this case, essentially the first site is sending search traffic to the search engines. So, the search engines should track the site sending the traffic to them and any profit generated there after should be shared with the first site.
This is probably more highly targetted than the current “Adsense for Search”, because of multiple reasons
1. The fact that the user came to this site with proprietary content means, the user is looking for a specialized content
2. The fact that the user has first seen a set of results and is trying to further explore on some of it means, the user search has narrowed down and as a result, the click-through-rates for the search engine company and the conversion rates for the advertisers is likely to be improved, even slightly.
So, my question is, is Search Affiliation really a new idea or is it already there with some of the search engine companies? Atleast, none of the top ones seem to be having it.
Today I came to know that Amazon Associates program already has this functionality. They have a feature called “Recommended Product Links” which takes a keyword and renders the product links based on that.
Comment by wow — September 21, 2006 @ 6:43 am